About Us

A Little Bit About Us…

Panache Direct is a family run business based in the West Midlands.  This new and innovative concept has been created as an extension of our successful high street retail shop, Panache, and to continue our dedication to you, our customer. With our many years of retail experience we know how precious time is to you and how you should receive the best possible experience each and every time you shop with us.

We have stocked Parlane, Sia and India Jane products for a number of years and are delighted to make these beautiful ranges much more accessible to our customers through Panache Direct. We add to this an extensive range of Hallmark greeting cards and gift wrap—and of course we’re always happy to wrap items for you too!